As we marketed the licensing services of cannabis law firm Margolin & Lawrence in the months leading up to 2018, we noticed a common question: “Why do I need a lawyer to get licensed?”
Most businesses entering California’s adult-use marketplace don’t know how specialized, labor intensive, and time consuming the licensing application really is. Between site plans, extensive financial records, and hundreds of pages of application materials, the process can take hundreds of hours if attempted alone.
The Freedom of Information Series was borne out of a need to educate the public on the complexities of cannabis licensing. Inspired by the act that discloses classified documents to the public, this monthly lunch-and-learn event featured the firm’s top attorneys, offering their expertise on the most relevant topics in cannabis business licensing and law.
We marketed the event over free and paid social, and it was a huge success, drawing hundreds of guests during a weekday lunch hour. The event series powered the firm’s business goals as California launched its new adult-use marketplace.
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