Setting Sail on the High Seas
In an online head shop market whose main players are sleek and clinical, we saw an opportunity to build a handcrafted, approachable brand around a character.
We introduced the world to Admiral Herb, an undead pirate who smuggles dab rigs across the high seas. The bubbles in the choppy sea water echo the bubbles in the water pipes throughout the store. We commissioned an illustration from LA Secret Walls visual artist Joon The Goon, and created a set of logos and a complete brand design around the Admiral character.
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