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Setting Sail on the High Seas


A start-up glass company came to us with no real brand identity, social media presence or sales platform. Our challenge was to build their brand from nothing.

In an online head shop market whose main players are sleek and clinical, we saw an opportunity to build a handcrafted, approachable brand around a character.

We introduced the world to Admiral Herb, an undead pirate who smuggles dab rigs across the high seas. The bubbles in the choppy sea water echo the bubbles in the water pipes throughout the store. We commissioned an illustration from LA Secret Walls visual artist Joon The Goon, and created a set of logos and a complete brand design around the Admiral character.

Over the month leading up to the site’s launch, we built Admiral Herb an organic Instagram following of over 1700 active cannabis community members.

Let's Work Together

Whether you're a thriving cannabis business or a seed of an idea, your growth is our mission. Drop us a line, and lets collaborate.

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