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Head Shop-ified


Financing for an upstart business in online retail can be difficult. The costs around taking on inventory can quickly sink a business. So, Admiral Herb decided instead to build their business on the dropshipping model — to fulfill orders directly from the manufacturer and focus solely on marketing their curated line of scientific glass.

While a dropshipping approach alleviates financial and operational issues around inventory, it makes a quality e-commerce website especially difficult to build. From dark and muddy product images to costly and/or slow shipping methods, we built a beautiful and efficient website from only the assets we created and the few items we gleaned from the manufacturer’s price sheets.

We created product names, descriptions, tags, SKUs, and developed an SEO strategy to drive traffic to the Admiral Herb site. We went through an extensive process of cutting, brightening, and retouching the extremely low quality product photos provided by the manufacturer — saving our client months of wait time and thousands of dollars in sample purchases and studio photography fees. We even implemented an automatic fulfillment system so our client could focus on marketing its products instead of wasting time acting as an intermediary between manufacturer and customer.

Our client began with nothing more than an idea to start an online head shop, and left us with a fully functional, fully automated Shopify store that looks every bit as professional as the leading internet glass retailers. In fact, one of our collaborators at Shopify was shocked to learn that is a drophsipping site. This Shopify web expert called “the best looking dropshipping store I’ve ever seen.” Mission accomplished.

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